Business Consulting in Grand Rapids & West Michigan
Astria Business Group is a West Michigan advisory firm based in Grand Rapids and Wyoming, Michigan—helping small and mid-sized businesses strengthen performance, optimize operations, and grow responsibly.
OPERATIONS
Improve workflows, reduce bottlenecks, and strengthen execution across teams, systems, and vendors.
Operations Consulting supports:
Process improvement and efficiency
Workflow design and SOP development
Vendor management and sourcing
Cross functional alignment
OUR SERVICES
MARKETING
Design structured marketing strategies that build visibility, strengthen credibility, and drive growth.
Marketing Strategy Consulting supports:
Go to market and growth strategy
Brand messaging and positioning
Content and social strategy
Customer engagement and loyalty
Promotional planning and merchandising
Performance measurement and optimization
HUMAN RESOURCES
Build practical people systems that support hiring, performance, accountability, and retention.
Human Resources Consulting supports:
Talent acquisition and hiring systems
Role clarity and organizational design
Performance management frameworks
Culture and engagement support
FINANCIAL & TAXES
mprove financial clarity, profitability, and tax aware planning through integrated advisory.
Financial and Tax Alignment Consulting supports:
Margin and cost analysis
Budgeting and forecasting
Professional tax accounting strategy in collaboration with Adelante Tax Service
Financial reporting and visibility
Cash flow management
DIGITAL AD & CREATIVE
Establish a professional digital and creative foundation that supports credibility and consistency.
Digital and Creative Consulting supports:
Brand identity and visual systems
Website messaging and content structure
Photography and videography
Creative direction and brand assets
SYSTEMS AND TECHNOLOGY
Select and implement systems that reduce manual work, improve visibility, and support scalable operations.
Systems and Technology Consulting supports:
System selection and implementation planning
Workflow automation and process standardization
Documentation and training
Reporting and visibility systems